ABOUT

As a proud Australian, family-owned and operated business, SMR Designs Pty Ltd is authorised to manufacture and distribute Safetyline Jalousie louvre windows in Australia and the South Pacific.

Think of the future.

It’s easy to wonder if we will have solved many of the environmental, health, manufacturing and urban planning challenges we’re faced with today.

What inspires us is so much technology and innovation in our industry is already driving government, builders, architects and clients towards choosing products that create opportunities to solve these issues, not just masking problems for future generations to uncover.

Our innovative performance louvres are built with all of this at heart, with the simple idea of a window serving as much more than just an opening.

We’re already on our way to the future through smart automation, clever design, energy efficiency cost benefits and working with significantly more sustainable materials every day.

While there are other window products out there, we stand behind our smart jalousie style louvres as the best possible outcome for the end client no matter the size of their build and this is why our designs are the leading choice in the category. For us it’s about doing what we do better than anyone else, moving our industry forwards.

Safetyline Jalousie. The future louvre.

 

Our Story

10+ Years experience

 

250,000+ Louvre Windows Installed
$10B+ In total projects completed

Our Values

Better outcomes for the health and wellbeing of building occupants

 

Supporting the United Nations global sustainable development goals

 

Being market leaders and delivering building products for ongoing energy efficiency

 

Supporting local job growth and Australian manufacturing.

 

Meet the team

Our mission is to provide economically viable, energy efficient solutions for indoor air environments that improve health, wellbeing and productivity.

 

Safetyline Jalousie is a member of the Australian Glass & Window Association and Window Energy Rating Scheme. All windows are labelled with their identification, window rating and water penetration resistance.

The Safetyline Jalousie product originated in France, designed and developed by Technal (a division of the European giant Hydro). Technal is a brand which for nearly 60 years has based its business on innovation and offering even more effective solutions to meet energy efficiency requirements, the well-being and acoustic comfort needs of occupants.

The team at Safetyline Jalousie continue to work closely with both Technal and Hydro’s specialised engineering teams on new applications to improve the product, including the use of aluminium with a low carbon footprint.

Along with the extensive experience and  technical support provided by Technal and Hydro, Safetyline Jalousie have also partnered with specialists in facade automation –  Blue Squared Window Automation. BlueSquared window automation offerings start from a simple actuator and switch configuration through to multi-zone fully automated systems capable of integration with BMS and/or Fire Alarm systems.

With our combined experience and collaborative approach, we work together with clients to create custom system solutions and bespoke control strategies to achieve the desired functionality and performance outcomes for each individual project.

Suppliers Declare

Having been inspired by the Architects Declare and Builders Declare movements, and acknowledging the impact businesses like ours can have on the environment, we saw the opportunity to kick-start a declare movement for the supply and manufacturing industry.

The launch of Suppliers Declare strongly aligns with Safetyline Jalousie’s commitment to a better built environment.

In any business it’s important to recognise how our processes can affect the world around us which is why we are calling on our peers in the industry to support this initiative.

Learn More

Awards

Capability Statement

Download a copy of our capability statement and find out more about our ability to help produce the quality louvres our customers know and love. 

Download SmartAir System & Free Motor Initiative proposal

The complete turnkey air quality solution that can deliver on environmental, economic and social benefits for built environments across Australia. In this brochure, you will find:

Smart Air Brochure

Download SmartAir System & Free Motor Initiative proposal

The complete turnkey air quality solution that can deliver on environmental, economic and social benefits for built environments across Australia. In this brochure, you will find:

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Smart Air Brochure

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Ali Asmar

Business Manager - VIC & SA

Likes

Dislikes

As the most recent addition to the Safetyline Jalousie family, Ali is still coming to terms with the fact that a typical telephone conversation will often be answered with “You’re calling from Safety what”? followed by having to sound out and spell the name “ja-lou-sie” (it happens to us all). Born in Lebanon, Ali has moved around a lot over the years, living in Cyprus, Sydney for most of his Schooling, as well as China and Hong Kong. He currently resides in Melbourne where he spends a lot of time in his garden or doing some sort of work around the house. (Not too dissimilar to many other Melburnians following the onset of Covid). With a very obvious cultured background, Ali is warm and talkative and he’ll get you talking too.

Romile John

National Business Manager

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Dislikes

One of the Safetyine Jalousie originals, Rom (often mistaken for John) holds a great passion for the product. He says its “its innovative, a market leader and ever-evolving, very much like the company itself”. When you meet Rom, it is apparent that he is well-educated and well-travelled. Coming from a family of medical professionals, they moved around extensively and often. Last count was 125 countries. So nearly all of them! It’s really no surprise that Rom has mastered packing a weeks-worth of clothes and necessities into a carry-on bag. And when we say clothes we actually mean meticulously prepared outfits and accessories. When Rom enters a room, you’re sure to know it!

Adam Racomelara

National Manager – Partnerships & Strategy

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Adam is our strategist and big ideas generator whose somewhat reserved nature could have some mistake him as a bit of an introvert. But that’s only until this quiet thinker is given a whiteboard and a marker – and then there’s no stopping the dialogue! 7 Years in at Safetyline Jalousie, Adam is continually expanding on his knowledge of the construction industry and is incredibly driven in his pursuit to help create better buildings via the use of better products. When Adam’s not on his quest to improve Australia’s built environment he’s spending most weekends escorting one of his 4 young kids to birthday parties, sometimes multiple parties. He has some stealth survival tips for other parents currently in the same predicament.

Michael Cocks

Factory Manager

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Michael has become recognised at Safetyline Jalousie for his continually changing hairstyles (facial hair included). Buzz cut, undercut, dreadlocks, even a mullet. We’ve see it all. His current man bun could even be gone before we finish this sentence. Always up for a laugh, friends and colleagues love a chat with Michael, and his easy-going and approachable nature has earned him the respect of all staff. In fact, he even has a cohort of followers on the factory floor sporting his same hairstyles. Outside of work Michael has recently turned his attention to mountain bike riding. His very first ride ended with a pretty serious accident resulting in a deep puncture wound to his leg– it’s been a sore topic for his leg and his ego.

Jonathan Gueudinot

National Logistics & Production Manager

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Our South American Native, Jonathan is more simply and better known as “Chilli” (no need to try and guess his country of origin). After 16 years of military service, Chilli joined the Safetyline Jalousie team for what he describes as “a change of pace”. Although his average work day might look very different these days, there’s no doubt that Chilli’s previous experience has contributed in shaping a culture of commitment, community and comradery within the production team – the very important engine room of our company. Driven by a sense of accomplishment, in addition to running Safetyline Jalousie’s production line with military precision, Chilli has recently been studying hard to complete his Master’s Degree in Business and Logistics.

Mandy Saliba

Marketing Manager

Likes

Dislikes

Mandy has been with Safetyline jalousie since day one so would technically be considered a geriatric in “Jalousie years”. Whilst her role has changed and evolved over her time with the business, one thing that hasn’t is the happy and fun, team culture that she says “continues to make each day at work a joy”. As a mum of two little ones, Mandy thrives on new challenges and a little bit of chaos. Although, as a self-proclaimed clean freak, she ensures that all forms of chaos are kept in a very neat and tidy manner. We’ve also observed that Mandy appears to have an inherent fear of colour and will almost only ever be seen in black or white (or sometimes grey if she is being really out there).

Lisa Spinks

Office Administration Manager

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As a busy mother of 4, Lisa is highly skilled in organising, delegating, and troubleshooting – the proficiencies which she also demonstrates in her daily management of the Safetyline Jalousie office. Lisa tells us that she lives by the saying “What doesn’t break you makes you stronger”. (No doubt she’s had to use this little piece or personal encouragement from time to time to deal with our infinite requests)! Always on the go, Lisa has a very active lifestyle and starts every day with a walk to the beach with her husband and two dogs. Of an evening she still has the energy to spare for star jumps and squats in her makeshift gym/ (our office) before heading home to her other full-time job as “mum”.

 

 

 

Nathan Rust

Founder & National Operations Director

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The younger brother of the co-founding sibling duo, “Nath” is the go-to for just about every technical, install, and manufacturing enquiry that comes via the business. Very early on, Nath’s product knowledge and problem-solving ability saw him organically take on the role of Operations, overseeing the design and management of Safetyline Jalousie’s behind-the-scenes work. When he’s off duty (and not answering a million questions), Nath enjoys spending time with his wife and 3 young kids. You’ll find him cheering on his son at weekend sports, enjoying the water somewhere along the Northern beaches and this lover of food is generally always planning his next big meal. Preferably a Lebanese banquet if anyone can suggest a restaurant he doesn’t frequent already.

Leigh Rust

Founder & Director

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Leigh aka “Wolfpack” is one-half of the driving force behind Safetyline Jalousie and comes with two decades of experience within the Australian manufacturing and construction industry. The multi-award-winning entrepreneur and father of three youngsters is a passionate advocate for supporting Australian-made goods and improving the built environment for future generations to come. Always up for a challenge, Leigh never sits still and is constantly pushing himself to test his physical and mental endurance. He’s given just about everything a go. From amateur MMA fights, triathlons, or personal development endeavours, Leigh stands by the motto, ‘I never lose, either I win or I learn’.

Sign up to receive access to our complete Design Manual & more

You’ll receieve access to our 52 page complete Design Manual that includes:

Sign up to receive access to our complete Design Manual & more

You’ll receieve access to our 52 page complete Design Manual that includes:

Enter your details