About Us

Proudly Australian family owned and operated.

Our Story

As a proud Australian, family-owned and operated business, SMR Designs Pty Ltd is authorised to manufacture and distribute Safetyline Jalousie louvre windows in Australia and the South Pacific.

Over the past decade, the operation has grown from a small 60m2 factory with 5 staff to a 2500m2 facility with 50+ staff with headquarters in Sydney and offices in Brisbane and Melbourne.

Led by brothers Leigh and Nathan Rust, Safetyline Jalousie was established in Australia in 2009 and has become a market leader in producing high quality performance louvre window systems and ventilation solutions.

From a young age, the co-founding directors were exposed to business and the construction industry through their father’s successful manufacturing and installation company (Vergola NSW). However, when the brothers completed school they were initially turned away from working in the family business to pursue their own careers.

Fast forward several years and both Leigh and Nathan eventually went on to join their father at Vergola and worked their way up through the ranks, starting on the factory floor, moving to manufacturing and then into sales and management positions. After 10 years, the sibling duo then made the leap to launch their own venture – establishing Safetyline Jalousie.

0 +
Years experience
100000 +
Louvre Windows Installed
$ 0 B+

In total projects completed

Family values, along with the company’s values and standards have contributed greatly to Safetyline Jalousie’s success. SMR Designs P/L employs a diverse team of passionate and professional individuals that drive quality and innovation and work with clients to make a positive contribution to the built environment.

Performance has always been Safetyline Jalousie’s core strength and value proposition. The product doesn’t just meet industry standards and expectations; it exceeds them, and after a decade in business, the company is proud to expand on this value proposition with core values that deliver more than performance.

Our Values

Social Impact

Better outcomes for the health and wellbeing of building occupants

Environment Preservation

Supporting the United Nations global sustainable development goals

Sustainability

Being market leaders and delivering building products for ongoing energy efficiency

Stronger Economy

Supporting local job growth and Australian manufacturing.

A dynamic team of skilled and innovative people, pushing the boundaries

Our mission is to provide economically viable, energy efficient solutions for indoor air environments that improve health, wellbeing and productivity.

Meet the team behind the mission

Leigh Rust

Founder & Director

Nathan Rust

Founder & National Operations Director

Lisa Spinks

Office Administration Manager

Mandy Saliba

Marketing Manager

Jonathan Gueudinot

National Logistics & Production Manager

Michael Cocks

Factory Manager

Adam Racomelara

National Manager – Partnerships & Strategy

Romile John

National Business Manager

Ali Asmar

Business Manager – VIC & SA
Safetyline Jalousie about hero image
Safetyline Jalousie about mobile hero

Our Approach
to sustainability

We have a window of opportunity to build a greener future.

Our corporate strategy includes focusing on environmental, economic and social initiatives, as well as embedding sustainability values into our business operating practices and the products and solutions that we deliver.

As a manufacturer for the building industry, we see it as our responsibility to minimize the footprint when producing our products, and as our opportunity to maximize their benefits in use. We’re also taking steps to formalise reporting around our efforts, so we can hold ourselves more accountable. Starting from design, materials, packaging and transport right through to the final product.

Most importantly, our high-quality, performance systems are designed and built to last. With them, it is our aim to create healthier, more comfortable and more secure spaces to live and work, thereby increase energy efficiency, which saves costs and reduces the negative impact of energy consumption on the environment.

As part of our commitment to fighting climate change and to help our clients reach their sustainability goals, Safetyline Jalousie louvre windows can now be constructed from Hydro Reduxa Aluminium – a new, high-quality, greener low-carbon aluminium that is produced using renewable energy sources such as hydropower, thus reducing the carbon footprint per kilogram of aluminium to 4.0 – less than a quarter of the global average.

Minimizing the carbon footprint of our products and maximizing opportunities for our clients and their projects.

Watch the video below to learn more about how reduxa is made

Suppliers Declare

Having been inspired by the Architects Declare and Builders Declare movements, and acknowledging the impact businesses like ours can have on the environment, we saw the opportunity to kick-start a declare movement for the supply and manufacturing industry.

The launch of Suppliers Declare strongly aligns with Safetyline Jalousie’s commitment to a better built environment.

In any business it’s important to recognise how our processes can affect the world around us which is why we are calling on our peers in the industry to support this initiative.

Awards

Safetyline Jalousie was proud to have been presented with the
following awards

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The complete turnkey air quality solution that can deliver on environmental, economic and social benefits for built environments across Australia. In this brochure, you will find:

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The complete turnkey air quality solution that can deliver on environmental, economic and social benefits for built environments across Australia. In this brochure, you will find:

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Ali Asmar

Business Manager - VIC & SA

Likes

Dislikes

As the most recent addition to the Safetyline Jalousie family, Ali is still coming to terms with the fact that a typical telephone conversation will often be answered with “You’re calling from Safety what”? followed by having to sound out and spell the name “ja-lou-sie” (it happens to us all). Born in Lebanon, Ali has moved around a lot over the years, living in Cyprus, Sydney for most of his Schooling, as well as China and Hong Kong. He currently resides in Melbourne where he spends a lot of time in his garden or doing some sort of work around the house. (Not too dissimilar to many other Melburnians following the onset of Covid). With a very obvious cultured background, Ali is warm and talkative and he’ll get you talking too.

Romile John

National Business Manager

Likes

Dislikes

One of the Safetyine Jalousie originals, Rom (often mistaken for John) holds a great passion for the product. He says its “its innovative, a market leader and ever-evolving, very much like the company itself”. When you meet Rom, it is apparent that he is well-educated and well-travelled. Coming from a family of medical professionals, they moved around extensively and often. Last count was 125 countries. So nearly all of them! It’s really no surprise that Rom has mastered packing a weeks-worth of clothes and necessities into a carry-on bag. And when we say clothes we actually mean meticulously prepared outfits and accessories. When Rom enters a room, you’re sure to know it!

Adam Racomelara

National Manager – Partnerships & Strategy

Likes

Dislikes

Adam is our strategist and big ideas generator whose somewhat reserved nature could have some mistake him as a bit of an introvert. But that’s only until this quiet thinker is given a whiteboard and a marker – and then there’s no stopping the dialogue! 7 Years in at Safetyline Jalousie, Adam is continually expanding on his knowledge of the construction industry and is incredibly driven in his pursuit to help create better buildings via the use of better products. When Adam’s not on his quest to improve Australia’s built environment he’s spending most weekends escorting one of his 4 young kids to birthday parties, sometimes multiple parties. He has some stealth survival tips for other parents currently in the same predicament.

Michael Cocks

Factory Manager

Likes

Dislikes

Michael has become recognised at Safetyline Jalousie for his continually changing hairstyles (facial hair included). Buzz cut, undercut, dreadlocks, even a mullet. We’ve see it all. His current man bun could even be gone before we finish this sentence. Always up for a laugh, friends and colleagues love a chat with Michael, and his easy-going and approachable nature has earned him the respect of all staff. In fact, he even has a cohort of followers on the factory floor sporting his same hairstyles. Outside of work Michael has recently turned his attention to mountain bike riding. His very first ride ended with a pretty serious accident resulting in a deep puncture wound to his leg– it’s been a sore topic for his leg and his ego.

Jonathan Gueudinot

National Logistics & Production Manager

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Dislikes

Our South American Native, Jonathan is more simply and better known as “Chilli” (no need to try and guess his country of origin). After 16 years of military service, Chilli joined the Safetyline Jalousie team for what he describes as “a change of pace”. Although his average work day might look very different these days, there’s no doubt that Chilli’s previous experience has contributed in shaping a culture of commitment, community and comradery within the production team – the very important engine room of our company. Driven by a sense of accomplishment, in addition to running Safetyline Jalousie’s production line with military precision, Chilli has recently been studying hard to complete his Master’s Degree in Business and Logistics.

Mandy Saliba

Marketing Manager

Likes

Dislikes

Mandy has been with Safetyline jalousie since day one so would technically be considered a geriatric in “Jalousie years”. Whilst her role has changed and evolved over her time with the business, one thing that hasn’t is the happy and fun, team culture that she says “continues to make each day at work a joy”. As a mum of two little ones, Mandy thrives on new challenges and a little bit of chaos. Although, as a self-proclaimed clean freak, she ensures that all forms of chaos are kept in a very neat and tidy manner. We’ve also observed that Mandy appears to have an inherent fear of colour and will almost only ever be seen in black or white (or sometimes grey if she is being really out there).

Lisa Spinks

Office Administration Manager

Likes

Dislikes

As a busy mother of 4, Lisa is highly skilled in organising, delegating, and troubleshooting – the proficiencies which she also demonstrates in her daily management of the Safetyline Jalousie office. Lisa tells us that she lives by the saying “What doesn’t break you makes you stronger”. (No doubt she’s had to use this little piece or personal encouragement from time to time to deal with our infinite requests)! Always on the go, Lisa has a very active lifestyle and starts every day with a walk to the beach with her husband and two dogs. Of an evening she still has the energy to spare for star jumps and squats in her makeshift gym/ (our office) before heading home to her other full-time job as “mum”.

 

 

 

Nathan Rust

Founder & National Operations Director

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Dislikes

The younger brother of the co-founding sibling duo, “Nath” is the go-to for just about every technical, install, and manufacturing enquiry that comes via the business. Very early on, Nath’s product knowledge and problem-solving ability saw him organically take on the role of Operations, overseeing the design and management of Safetyline Jalousie’s behind-the-scenes work. When he’s off duty (and not answering a million questions), Nath enjoys spending time with his wife and 3 young kids. You’ll find him cheering on his son at weekend sports, enjoying the water somewhere along the Northern beaches and this lover of food is generally always planning his next big meal. Preferably a Lebanese banquet if anyone can suggest a restaurant he doesn’t frequent already.

Leigh Rust

Founder & Director

Likes

Dislikes

Leigh aka “Wolfpack” is one-half of the driving force behind Safetyline Jalousie and comes with two decades of experience within the Australian manufacturing and construction industry. The multi-award-winning entrepreneur and father of three youngsters is a passionate advocate for supporting Australian-made goods and improving the built environment for future generations to come. Always up for a challenge, Leigh never sits still and is constantly pushing himself to test his physical and mental endurance. He’s given just about everything a go. From amateur MMA fights, triathlons, or personal development endeavours, Leigh stands by the motto, ‘I never lose, either I win or I learn’.

Sign up to receive access to our complete Design Manual & more

You’ll receieve access to our 52 page complete Design Manual that includes:
Safetyline Jalousie Design Manual Version 3

Sign up to receive access to our complete Design Manual & more

You’ll receieve access to our 52 page complete Design Manual that includes:

Enter your details

Safetyline Jalousie Design Manual Version 3