On Friday 23 October, Leigh & Nathan Rust will join 100 of Australia’s top CEOs and business leaders to take on the Children’s Cancer Institute’s CEO Dare to Cure challenge.
The co-founders of Safetyline Jalousie will each take on a hair-raising challenge, including jumping in a tub of snakes and an ice bath with a fundraising target of $5000
CEO Dare to Cure takes place in Sydney’s Royal Botanic Garden with a whole suite of dares on offer including the snake bath, walking on fire and glass and the athlete’s ice bath. The event aims to raise $700,000 for vital childhood cancer research.
After learning of his snake phobia, Leigh Rust’s team encouraged the father of three to take on the snake dare, despite being strongly opposed to it initially.
“This is the last dare I would have chosen for myself, but as a father, my biggest fear is my kids ending up sick, so I feel even more obligated to face one of my fears if it means we are able to help raise funds for such an important cause,” said Leigh.
Cameron Bayfield, Corporate Partnerships Manager at Children’s Cancer Institute, said the team is thrilled to have the support of CEOs like Leigh & Nathan getting behind this year’s event.
“CEO Dare to Cure brings together some of Australia’s most prominent business leaders for a morning full of fun, fear and the pursuit of a common goal – curing childhood cancer,” Cameron said.
“Each week, 20 families will hear the words, ‘your child has cancer’. The Children’s Cancer Institute won’t stop until that number is zero.”
Every cent raised by CEO Dare to Cure will be used to fund vital research at Children’s Cancer Institute that will one day find a cure for all childhood cancers.
Children’s Cancer Institute says when it comes to curing childhood cancer, it’s not a matter of ‘if’, but ‘when’.
For more information or to donate visit www.ceodaretocure.org.au
About Children’s Cancer Institute:
Over 40 years ago two fathers of children with cancer founded the Children’s Cancer Institute. Years later, the institute remains the only independent medical research institute in Australia that is wholly dedicated to research into the causes, prevention and cure of childhood cancer.
Our vision to save the lives of children with cancer and to eliminate their suffering remains at the centre of everything we do. With more than 300 researchers, operational staff and students, the Institute has established a national and international reputation for scientific excellence.
Focusing on translational research, we have an integrated team of laboratory researchers and clinician scientists who work together to discover new treatments which can be progressed from the lab to the beds of children on wards.
Specifically targeting childhood cancers, we aim to give children with cancer the best chance of a cure with the highest possible quality of life by developing safer and more effective drugs and drug combinations.
In partnership with the Sydney Children’s Hospitals Network, The Institute is leading the establishment of the Zero Childhood Cancer – national child cancer personalised medicine program for children with the most aggressive cancers.
The program aims to improve survivorship for those children at highest risk of treatment failure from their disease and will revolutionise the way treatment decisions are made.