New “Product Aware” tool enhances transparency and sustainability in Australian Architecture

A new tool is set to revolutionize the Australian architecture and design industry by promoting sustainable building practices. The “Product Aware” tool empowers architects and designers to advocate for the development of more sustainable products by seeking improved transparency and better access to product sustainability information.

According to the United Nations, the built environment is responsible for 37% of global emissions. We need to reduce our impact as an industry, and fast. One way to start is by using better products. However, confusion often arises regarding product and materials sustainability. Knowing what matters to designers, which certifications to pursue, and how to effectively communicate product sustainability credentials poses a massive challenge.

In response, Australian Architects Declare have worked alongside industry partners to create “Product Aware.” Its aim is to standardize how we ask questions around product sustainability. Its questions and categories have been extensively peer-reviewed. The products in its database clearly list their sustainability metrics, and it’s free for anybody to use and contribute to.

Developed with input from a broad coalition, including the Green Building Council, AIA SAF, Sustainable Business Matters, LFIA, Suppliers Declare, MECLA, independent architecture practices, interior designers, and suppliers, the “Product Aware” tool incorporates a meticulously reviewed questionnaire. This questionnaire aims to gather essential sustainability data from product suppliers, ensuring that architects and designers have access to the information they need to make informed decisions. 

Benefits for Specifiers:

For architects and designers, “Product Aware” simplifies the often complex process of evaluating the sustainability credentials of building products. By standardizing the questions asked of suppliers, the tool ensures that specifiers receive comprehensive and comparable data. This enhanced transparency helps professionals select products that align with their sustainability goals, contributing to greener, more environmentally friendly buildings.

Advantages for Suppliers:

Building product suppliers also stand to benefit from “Product Aware.” By participating in this transparent information-sharing process, suppliers can demonstrate their commitment to sustainability, differentiating themselves in a competitive market. The tool provides a platform for suppliers to highlight their sustainable practices and innovations, potentially attracting more business from environmentally conscious architects and designers.

The collaborative development of “Product Aware” underscores its credibility and relevance. The involvement of diverse stakeholders ensures that the questions are not only necessary for architects but also reasonable for suppliers to answer. This balance fosters a cooperative environment where both parties can work together towards the common goal of sustainability.

As the construction industry increasingly prioritizes sustainable practices, tools like “Product Aware” are essential for driving change. By facilitating better communication and transparency between specifiers and suppliers, this tool is poised to play a crucial role in building a more sustainable future for Australia’s built environment.

We encourage everyone to check it out—especially if you want to make a dent in our industry’s massive emissions. It’s not the answer to every problem, but it could be a big step forward in elevating sustainability and decarbonization in the built environment through the sharing of product sustainability information and broad industry adoption. For more information, visit ProductAware.

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Ali Asmar

Business Manager - VIC & SA

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As the most recent addition to the Safetyline Jalousie family, Ali is still coming to terms with the fact that a typical telephone conversation will often be answered with “You’re calling from Safety what”? followed by having to sound out and spell the name “ja-lou-sie” (it happens to us all). Born in Lebanon, Ali has moved around a lot over the years, living in Cyprus, Sydney for most of his Schooling, as well as China and Hong Kong. He currently resides in Melbourne where he spends a lot of time in his garden or doing some sort of work around the house. (Not too dissimilar to many other Melburnians following the onset of Covid). With a very obvious cultured background, Ali is warm and talkative and he’ll get you talking too.

Romile John

National Business Manager

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One of the Safetyine Jalousie originals, Rom (often mistaken for John) holds a great passion for the product. He says its “its innovative, a market leader and ever-evolving, very much like the company itself”. When you meet Rom, it is apparent that he is well-educated and well-travelled. Coming from a family of medical professionals, they moved around extensively and often. Last count was 125 countries. So nearly all of them! It’s really no surprise that Rom has mastered packing a weeks-worth of clothes and necessities into a carry-on bag. And when we say clothes we actually mean meticulously prepared outfits and accessories. When Rom enters a room, you’re sure to know it!

Adam Racomelara

National Manager – Partnerships & Strategy

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Adam is our strategist and big ideas generator whose somewhat reserved nature could have some mistake him as a bit of an introvert. But that’s only until this quiet thinker is given a whiteboard and a marker – and then there’s no stopping the dialogue! 7 Years in at Safetyline Jalousie, Adam is continually expanding on his knowledge of the construction industry and is incredibly driven in his pursuit to help create better buildings via the use of better products. When Adam’s not on his quest to improve Australia’s built environment he’s spending most weekends escorting one of his 4 young kids to birthday parties, sometimes multiple parties. He has some stealth survival tips for other parents currently in the same predicament.

Michael Cocks

Factory Manager

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Michael has become recognised at Safetyline Jalousie for his continually changing hairstyles (facial hair included). Buzz cut, undercut, dreadlocks, even a mullet. We’ve see it all. His current man bun could even be gone before we finish this sentence. Always up for a laugh, friends and colleagues love a chat with Michael, and his easy-going and approachable nature has earned him the respect of all staff. In fact, he even has a cohort of followers on the factory floor sporting his same hairstyles. Outside of work Michael has recently turned his attention to mountain bike riding. His very first ride ended with a pretty serious accident resulting in a deep puncture wound to his leg– it’s been a sore topic for his leg and his ego.

Jonathan Gueudinot

National Logistics & Production Manager

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Our South American Native, Jonathan is more simply and better known as “Chilli” (no need to try and guess his country of origin). After 16 years of military service, Chilli joined the Safetyline Jalousie team for what he describes as “a change of pace”. Although his average work day might look very different these days, there’s no doubt that Chilli’s previous experience has contributed in shaping a culture of commitment, community and comradery within the production team – the very important engine room of our company. Driven by a sense of accomplishment, in addition to running Safetyline Jalousie’s production line with military precision, Chilli has recently been studying hard to complete his Master’s Degree in Business and Logistics.

Mandy Saliba

Marketing Manager

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Mandy has been with Safetyline jalousie since day one so would technically be considered a geriatric in “Jalousie years”. Whilst her role has changed and evolved over her time with the business, one thing that hasn’t is the happy and fun, team culture that she says “continues to make each day at work a joy”. As a mum of two little ones, Mandy thrives on new challenges and a little bit of chaos. Although, as a self-proclaimed clean freak, she ensures that all forms of chaos are kept in a very neat and tidy manner. We’ve also observed that Mandy appears to have an inherent fear of colour and will almost only ever be seen in black or white (or sometimes grey if she is being really out there).

Lisa Spinks

Office Administration Manager

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As a busy mother of 4, Lisa is highly skilled in organising, delegating, and troubleshooting – the proficiencies which she also demonstrates in her daily management of the Safetyline Jalousie office. Lisa tells us that she lives by the saying “What doesn’t break you makes you stronger”. (No doubt she’s had to use this little piece or personal encouragement from time to time to deal with our infinite requests)! Always on the go, Lisa has a very active lifestyle and starts every day with a walk to the beach with her husband and two dogs. Of an evening she still has the energy to spare for star jumps and squats in her makeshift gym/ (our office) before heading home to her other full-time job as “mum”.

 

 

 

Nathan Rust

Founder & National Operations Director

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The younger brother of the co-founding sibling duo, “Nath” is the go-to for just about every technical, install, and manufacturing enquiry that comes via the business. Very early on, Nath’s product knowledge and problem-solving ability saw him organically take on the role of Operations, overseeing the design and management of Safetyline Jalousie’s behind-the-scenes work. When he’s off duty (and not answering a million questions), Nath enjoys spending time with his wife and 3 young kids. You’ll find him cheering on his son at weekend sports, enjoying the water somewhere along the Northern beaches and this lover of food is generally always planning his next big meal. Preferably a Lebanese banquet if anyone can suggest a restaurant he doesn’t frequent already.

Leigh Rust

Founder & Director

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Leigh aka “Wolfpack” is one-half of the driving force behind Safetyline Jalousie and comes with two decades of experience within the Australian manufacturing and construction industry. The multi-award-winning entrepreneur and father of three youngsters is a passionate advocate for supporting Australian-made goods and improving the built environment for future generations to come. Always up for a challenge, Leigh never sits still and is constantly pushing himself to test his physical and mental endurance. He’s given just about everything a go. From amateur MMA fights, triathlons, or personal development endeavours, Leigh stands by the motto, ‘I never lose, either I win or I learn’.

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