Australians Support for Australian Made has Increased Again

A recent survey from Australian Made and Roy Morgan has identified a significant change in consumer behaviour towards Australian made products. Consumers are ‘voting with their feet’, marching towards Australian-made products following the global COVID-19 pandemic.

 

The preference for Australian-manufactured products was already high before the pandemic with Roy Morgan research in January finding 88% of Australians were more likely to buy products made in Australia. Since the initial covid lockdowns, more than half of Australians (52%) say they have an even higher preference for Australian-made products than pre-covid times.

The research findings are a win-win for consumers and the Australian economy alike. This increase in support for locally made goods comes at an opportune time for Australian manufacturing.

As a nation, we’ve come to realise we can look towards Australian manufacturers to provide the same, if not higher quality products to the local market.

The “Buy Local” Revolution

Since the world went into lockdown, countless establishments have had no choice but to scale down or shut down. We’ve seen unemployment levels soar, and as a result, Australians are more committed than ever to contribute to reigniting the economy to survive the pandemic.

Consequently, the “buy local” campaign has become more amplified than ever in Australia. Consumers are making positive lifestyle changes to offset the impact of the pandemic. One significant shift in this area has been towards local products and services to help support the local economy. Where possible, Australians are making a more conscious effort to source local food, produce, gadgets, home appliances and more.

Research is showing, the “buy local” mindset is here to stay for Australian businesses. From food production, clothing, to industrial construction, there is a renewed interest in supporting Australian-made products and Australian manufacturers.

This switch is wholly in support of jumpstarting the economy, Australian innovation, and protecting Australian companies from closing up shop.

The Australian Made Badge

The Australian Made/Roy Morgan research shows the Australian Made logo is a trusted icon with 99% of respondents saying they recognise the logo and 92% said they trust the icon.

Consumers say they immediately trust the brand bearing this icon as a seal of approval for both quality and assurance. Australians associate the badge with supporting local employment, safety, ethical labour, and sustainability, among others.

It is worth noting; however, not all Australian made goods bear the official badge. It can be a costly exercise for small businesses to apply for the official stamp, and there are many businesses producing quality made Australian products without it. Because of this, its good practice to do your research beyond the green kangaroo.

According to the survey, Australians prefer Australian-made products in terms of agricultural and gardening equipment, products for children, and building and renovation materials. Australian manufacturers of these products are generally trusted and patronised by most people across the country. The photo below shows the percentage of preference for Australian-made products.

Source: Roy Morgan Research | Australian Made

 

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Ali Asmar

Business Manager - VIC & SA

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As the most recent addition to the Safetyline Jalousie family, Ali is still coming to terms with the fact that a typical telephone conversation will often be answered with “You’re calling from Safety what”? followed by having to sound out and spell the name “ja-lou-sie” (it happens to us all). Born in Lebanon, Ali has moved around a lot over the years, living in Cyprus, Sydney for most of his Schooling, as well as China and Hong Kong. He currently resides in Melbourne where he spends a lot of time in his garden or doing some sort of work around the house. (Not too dissimilar to many other Melburnians following the onset of Covid). With a very obvious cultured background, Ali is warm and talkative and he’ll get you talking too.

Romile John

National Business Manager

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One of the Safetyine Jalousie originals, Rom (often mistaken for John) holds a great passion for the product. He says its “its innovative, a market leader and ever-evolving, very much like the company itself”. When you meet Rom, it is apparent that he is well-educated and well-travelled. Coming from a family of medical professionals, they moved around extensively and often. Last count was 125 countries. So nearly all of them! It’s really no surprise that Rom has mastered packing a weeks-worth of clothes and necessities into a carry-on bag. And when we say clothes we actually mean meticulously prepared outfits and accessories. When Rom enters a room, you’re sure to know it!

Adam Racomelara

National Manager – Partnerships & Strategy

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Adam is our strategist and big ideas generator whose somewhat reserved nature could have some mistake him as a bit of an introvert. But that’s only until this quiet thinker is given a whiteboard and a marker – and then there’s no stopping the dialogue! 7 Years in at Safetyline Jalousie, Adam is continually expanding on his knowledge of the construction industry and is incredibly driven in his pursuit to help create better buildings via the use of better products. When Adam’s not on his quest to improve Australia’s built environment he’s spending most weekends escorting one of his 4 young kids to birthday parties, sometimes multiple parties. He has some stealth survival tips for other parents currently in the same predicament.

Michael Cocks

Factory Manager

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Michael has become recognised at Safetyline Jalousie for his continually changing hairstyles (facial hair included). Buzz cut, undercut, dreadlocks, even a mullet. We’ve see it all. His current man bun could even be gone before we finish this sentence. Always up for a laugh, friends and colleagues love a chat with Michael, and his easy-going and approachable nature has earned him the respect of all staff. In fact, he even has a cohort of followers on the factory floor sporting his same hairstyles. Outside of work Michael has recently turned his attention to mountain bike riding. His very first ride ended with a pretty serious accident resulting in a deep puncture wound to his leg– it’s been a sore topic for his leg and his ego.

Jonathan Gueudinot

National Logistics & Production Manager

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Our South American Native, Jonathan is more simply and better known as “Chilli” (no need to try and guess his country of origin). After 16 years of military service, Chilli joined the Safetyline Jalousie team for what he describes as “a change of pace”. Although his average work day might look very different these days, there’s no doubt that Chilli’s previous experience has contributed in shaping a culture of commitment, community and comradery within the production team – the very important engine room of our company. Driven by a sense of accomplishment, in addition to running Safetyline Jalousie’s production line with military precision, Chilli has recently been studying hard to complete his Master’s Degree in Business and Logistics.

Mandy Saliba

Marketing Manager

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Mandy has been with Safetyline jalousie since day one so would technically be considered a geriatric in “Jalousie years”. Whilst her role has changed and evolved over her time with the business, one thing that hasn’t is the happy and fun, team culture that she says “continues to make each day at work a joy”. As a mum of two little ones, Mandy thrives on new challenges and a little bit of chaos. Although, as a self-proclaimed clean freak, she ensures that all forms of chaos are kept in a very neat and tidy manner. We’ve also observed that Mandy appears to have an inherent fear of colour and will almost only ever be seen in black or white (or sometimes grey if she is being really out there).

Lisa Spinks

Office Administration Manager

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As a busy mother of 4, Lisa is highly skilled in organising, delegating, and troubleshooting – the proficiencies which she also demonstrates in her daily management of the Safetyline Jalousie office. Lisa tells us that she lives by the saying “What doesn’t break you makes you stronger”. (No doubt she’s had to use this little piece or personal encouragement from time to time to deal with our infinite requests)! Always on the go, Lisa has a very active lifestyle and starts every day with a walk to the beach with her husband and two dogs. Of an evening she still has the energy to spare for star jumps and squats in her makeshift gym/ (our office) before heading home to her other full-time job as “mum”.

 

 

 

Nathan Rust

Founder & National Operations Director

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The younger brother of the co-founding sibling duo, “Nath” is the go-to for just about every technical, install, and manufacturing enquiry that comes via the business. Very early on, Nath’s product knowledge and problem-solving ability saw him organically take on the role of Operations, overseeing the design and management of Safetyline Jalousie’s behind-the-scenes work. When he’s off duty (and not answering a million questions), Nath enjoys spending time with his wife and 3 young kids. You’ll find him cheering on his son at weekend sports, enjoying the water somewhere along the Northern beaches and this lover of food is generally always planning his next big meal. Preferably a Lebanese banquet if anyone can suggest a restaurant he doesn’t frequent already.

Leigh Rust

Founder & Director

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Leigh aka “Wolfpack” is one-half of the driving force behind Safetyline Jalousie and comes with two decades of experience within the Australian manufacturing and construction industry. The multi-award-winning entrepreneur and father of three youngsters is a passionate advocate for supporting Australian-made goods and improving the built environment for future generations to come. Always up for a challenge, Leigh never sits still and is constantly pushing himself to test his physical and mental endurance. He’s given just about everything a go. From amateur MMA fights, triathlons, or personal development endeavours, Leigh stands by the motto, ‘I never lose, either I win or I learn’.

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Safetyline Jalousie Design Manual Version 3

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Safetyline Jalousie Design Manual Version 3