Product Aware National Symposium Reaches Its Final Stop in Perth

As the national event series officially concludes, Safetyline Jalousie reflects on the power of transparency, collaboration, and progress across the built environment.

After travelling across Australia throughout 2025, the Product Aware National Symposium has now reached its final destination in Perth, marking the completion of a landmark CPD-accredited event series that united architects, designers, manufacturers, and advocates around a shared goal — building a more transparent and accountable industry.

The built environment contributes nearly 40 per cent of global carbon emissions, and as expectations for sustainability and disclosure grow, so too does the need for accessible, comparable information. Developed by a consortium of architectural practices and industry professionals, Product Aware was created to simplify that process — turning complex sustainability data into actionable insight.

At its core, Product Aware translates supplier information into five key pillars — human health, climate and ecosystem, circular economy, waste minimisation, and social responsibility. The platform allows specifiers and suppliers to work from a consistent framework, supporting better decision-making and encouraging transparency throughout the supply chain.

According to Adrian Taylor, Regenerative Practice Coordinator at BVN and member of the Materials Working Group of Australian Architects Declare, the initiative has already begun reshaping how the industry engages with sustainability.

“Product Aware starts conversations across the industry,” says Taylor. “One of our most powerful tools is the question — especially those we are all asking. Sometimes ‘I don’t know’ is a valid, if not preferred, answer. That’s where we know where to start.”

For Safetyline Jalousie, supporting the Product Aware Symposium aligns with a long-standing belief that true progress comes from openness and collaboration across all corners of the built environment, from architects to suppliers and manufacturers.

“At Safetyline Jalousie, we’ve always been open about our testing data, certifications, and where we are on our sustainability journey,” says Leigh Rust, Director of Safetyline Jalousie and founder of Suppliers Declare. “It’s about honesty and progress — acknowledging what we’ve achieved and where there’s still more to do. Product Aware encourages that same transparency right across the industry.”

In 2025, Safetyline Jalousie achieved another milestone with its Declare Label certification, joining a growing network of manufacturers making material health and environmental data publicly available. This builds on its continued use of Hydro REDUXA low-carbon aluminium and Hydro CIRCAL recycled aluminium, which carry among the lowest CO₂ footprints in the Australian market.

“Our commitment to performance and transparency go hand in hand,” Rust continues. “We’ve built our reputation on delivering systems that meet the highest standards for strength, acoustics, and durability, while being transparent about how we achieve that. Sustainability isn’t a box to tick — it’s a journey of learning, improvement and accountability.”

Through the Product Aware Symposium, Safetyline Jalousie has also been engaging directly with other suppliers and manufacturers, helping to open dialogue and foster cross-industry connections.
“What’s been inspiring is seeing how many different voices are now part of this conversation,” Rust says. “It’s not just architects — it’s suppliers, builders and designers coming together to share insights and challenges. When that happens, everyone benefits.”

Now that the national symposium series has wrapped up in Perth, it’s clear that the appetite for accountability is growing. More than 1,200 architectural practices have signed the Architects Declare Charter, and a growing number of suppliers are pledging their own commitments through Suppliers Declare and Product Aware.

“Every product choice has an impact,” Rust adds. “The more openly we share data and collaborate across the supply chain, the better positioned we are to build a genuinely sustainable future.”

Through initiatives like Product Aware and Suppliers Declare, Safetyline Jalousie continues to demonstrate that transparency, performance and sustainability are not competing priorities — they are shared values defining the next chapter of Australia’s built environment.

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Ali Asmar

Business Manager - VIC & SA

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As the most recent addition to the Safetyline Jalousie family, Ali is still coming to terms with the fact that a typical telephone conversation will often be answered with “You’re calling from Safety what”? followed by having to sound out and spell the name “ja-lou-sie” (it happens to us all). Born in Lebanon, Ali has moved around a lot over the years, living in Cyprus, Sydney for most of his Schooling, as well as China and Hong Kong. He currently resides in Melbourne where he spends a lot of time in his garden or doing some sort of work around the house. (Not too dissimilar to many other Melburnians following the onset of Covid). With a very obvious cultured background, Ali is warm and talkative and he’ll get you talking too.

Romile John

National Business Manager

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One of the Safetyine Jalousie originals, Rom (often mistaken for John) holds a great passion for the product. He says its “its innovative, a market leader and ever-evolving, very much like the company itself”. When you meet Rom, it is apparent that he is well-educated and well-travelled. Coming from a family of medical professionals, they moved around extensively and often. Last count was 125 countries. So nearly all of them! It’s really no surprise that Rom has mastered packing a weeks-worth of clothes and necessities into a carry-on bag. And when we say clothes we actually mean meticulously prepared outfits and accessories. When Rom enters a room, you’re sure to know it!

Adam Racomelara

National Manager – Partnerships & Strategy

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Adam is our strategist and big ideas generator whose somewhat reserved nature could have some mistake him as a bit of an introvert. But that’s only until this quiet thinker is given a whiteboard and a marker – and then there’s no stopping the dialogue! 7 Years in at Safetyline Jalousie, Adam is continually expanding on his knowledge of the construction industry and is incredibly driven in his pursuit to help create better buildings via the use of better products. When Adam’s not on his quest to improve Australia’s built environment he’s spending most weekends escorting one of his 4 young kids to birthday parties, sometimes multiple parties. He has some stealth survival tips for other parents currently in the same predicament.

Michael Cocks

Factory Manager

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Michael has become recognised at Safetyline Jalousie for his continually changing hairstyles (facial hair included). Buzz cut, undercut, dreadlocks, even a mullet. We’ve see it all. His current man bun could even be gone before we finish this sentence. Always up for a laugh, friends and colleagues love a chat with Michael, and his easy-going and approachable nature has earned him the respect of all staff. In fact, he even has a cohort of followers on the factory floor sporting his same hairstyles. Outside of work Michael has recently turned his attention to mountain bike riding. His very first ride ended with a pretty serious accident resulting in a deep puncture wound to his leg– it’s been a sore topic for his leg and his ego.

Jonathan Gueudinot

National Logistics & Production Manager

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Our South American Native, Jonathan is more simply and better known as “Chilli” (no need to try and guess his country of origin). After 16 years of military service, Chilli joined the Safetyline Jalousie team for what he describes as “a change of pace”. Although his average work day might look very different these days, there’s no doubt that Chilli’s previous experience has contributed in shaping a culture of commitment, community and comradery within the production team – the very important engine room of our company. Driven by a sense of accomplishment, in addition to running Safetyline Jalousie’s production line with military precision, Chilli has recently been studying hard to complete his Master’s Degree in Business and Logistics.

Mandy Saliba

Marketing Manager

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Mandy has been with Safetyline jalousie since day one so would technically be considered a geriatric in “Jalousie years”. Whilst her role has changed and evolved over her time with the business, one thing that hasn’t is the happy and fun, team culture that she says “continues to make each day at work a joy”. As a mum of two little ones, Mandy thrives on new challenges and a little bit of chaos. Although, as a self-proclaimed clean freak, she ensures that all forms of chaos are kept in a very neat and tidy manner. We’ve also observed that Mandy appears to have an inherent fear of colour and will almost only ever be seen in black or white (or sometimes grey if she is being really out there).

Lisa Spinks

Office Administration Manager

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As a busy mother of 4, Lisa is highly skilled in organising, delegating, and troubleshooting – the proficiencies which she also demonstrates in her daily management of the Safetyline Jalousie office. Lisa tells us that she lives by the saying “What doesn’t break you makes you stronger”. (No doubt she’s had to use this little piece or personal encouragement from time to time to deal with our infinite requests)! Always on the go, Lisa has a very active lifestyle and starts every day with a walk to the beach with her husband and two dogs. Of an evening she still has the energy to spare for star jumps and squats in her makeshift gym/ (our office) before heading home to her other full-time job as “mum”.

 

 

 

Nathan Rust

Founder & National Operations Director

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The younger brother of the co-founding sibling duo, “Nath” is the go-to for just about every technical, install, and manufacturing enquiry that comes via the business. Very early on, Nath’s product knowledge and problem-solving ability saw him organically take on the role of Operations, overseeing the design and management of Safetyline Jalousie’s behind-the-scenes work. When he’s off duty (and not answering a million questions), Nath enjoys spending time with his wife and 3 young kids. You’ll find him cheering on his son at weekend sports, enjoying the water somewhere along the Northern beaches and this lover of food is generally always planning his next big meal. Preferably a Lebanese banquet if anyone can suggest a restaurant he doesn’t frequent already.

Leigh Rust

Founder & Director

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Leigh aka “Wolfpack” is one-half of the driving force behind Safetyline Jalousie and comes with two decades of experience within the Australian manufacturing and construction industry. The multi-award-winning entrepreneur and father of three youngsters is a passionate advocate for supporting Australian-made goods and improving the built environment for future generations to come. Always up for a challenge, Leigh never sits still and is constantly pushing himself to test his physical and mental endurance. He’s given just about everything a go. From amateur MMA fights, triathlons, or personal development endeavours, Leigh stands by the motto, ‘I never lose, either I win or I learn’.

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Enter your details to unlock our architect-ready downloads, including PDF overviews, DWG, and DXF CAD files, Revit models, design manuals, and guides.

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